To solve the growing problem of spam links the “nofollow” link was created: Site admins could add an HTML tag: The more reputable the linking site - think well-respected retailers or news organizations - the bigger the link juice boost.īy default, these links were “dofollow” - they instructed search engines to follow the link back to the originating site and boost its PageRank. The easiest way to achieve this aim? Leaving comments on the posts of popular websites that contained links back to client sites, in turn boosting their profile. The problem? Almost immediately after their introduction, getting points in any way possible became the strategy of many unscrupulous marketers. Often referred to as “link juice” by online marketing professionals because of their ability to “flow” through websites with the right linking structure, getting these points is a priority for any site owner. PageRank is effectively a weighted score that uses links to assign points - the more points, the better your site rank, and the better your SEO. With the right approach, these links can help leverage great content into higher PageRank and better search results. While part of this effort comes down to writing relevant, accurate, and interesting content, there’s another key component: Dofollow links. ![]() ![]() Now, brands need to focus on more tightly-controlled metrics - such as Google’s PageRank - to boost their online appeal and push their site listing closer to the first page, first result pinnacle. Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest. As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO).
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